Real Results: 100% Traffic Growth in 6 Months
The Challenge
A self-storage facility in Fayetteville, Arkansas was struggling with online visibility despite being in a competitive market with strong demand from University of Arkansas students, military families from nearby Fort Chaffee, and local businesses. Their challenges included:
- Outdated website not integrated with their Storable management system
- Ranking on page 2-3 for critical keywords like storage units Fayetteville
- Less than 200 organic visitors per month
- Competitors dominating the Google Maps 3-pack
- No mobile-responsive design (60%+ of searches were mobile)
- Missing or incomplete Google Business Profile
The facility owner knew they were losing rentals to competitors with better online presence, but did not know where to start with SEO.
Our Solution
We implemented our Pro SEO package with a focused strategy:
Month 1-2: Foundation and Quick Wins
- Built new mobile-responsive website with clean, conversion-focused design
- Integrated seamlessly with their Storable platform for real-time pricing and online reservations
- Completed technical SEO audit and fixed 37 issues affecting site health
- Optimized Google Business Profile with photos, hours, amenities, and Q and A
- Implemented local schema markup to help Google understand their location and services
Month 3-4: Content and Authority Building
- Created 15 optimized service pages targeting specific keywords
- Published 4 location-specific blog posts answering common customer questions
- Built 23 high-quality local citations on relevant directories
- Implemented reputation management strategy to generate consistent reviews
Month 5-6: Optimization and Scaling
- A/B tested call-to-action buttons and forms to improve conversion rate
- Added FAQ schema to capture featured snippets
- Expanded keyword targeting to nearby cities (Springdale, Rogers, Bentonville)
- Continued monthly blog content and page optimization
The Results
Increase in organic web traffic (from 191 to 2,993 monthly visitors)
Growth in qualified online leads
Google Maps ranking for storage units
Keywords ranking in top 3 positions (up from 0)
Additional Measurable Outcomes:
- Online reservations increased 67% through improved website UX and CMS integration
- Phone calls from website up 45% with prominent click-to-call buttons
- Average customer acquisition cost decreased 52% compared to paid advertising
- 4.8-star Google rating maintained through reputation management
- Now outranking major competitors in Rogers and Bentonville for regional searches
What the Client Says
Before StorageRankers, we were invisible online. Now we show up first when people search for storage in Fayetteville. The website looks professional, works seamlessly with our Storable system, and most importantly - it brings in renters. The ROI has been incredible. We are tracking more leads from organic search than from all our paid advertising combined.
Key Takeaways
CMS Integration Matters
Seamless Storable integration allowed real-time pricing updates and online reservations, improving both user experience and conversion rate.
Technical SEO Foundation
Fixing technical issues and achieving 90%+ site health was critical before content and link building could deliver results.
Local SEO Dominance
Google Business Profile optimization and local citations were essential for appearing in the Maps 3-pack where most storage decisions happen.
Targeted Content Strategy
Creating pages for specific services and customer segments (students, RV owners, businesses) captured high-intent searches competitors missed.