We have built and launched custom marketing websites around the Cubby storefront for three facilities across Arkansas and Colorado. This page is what we actually did, what we ran into, and what we check before quoting anything.
Three facilities. Two states. One reusable architecture.
Benton, Arkansas. Custom marketing website on the operator's own domain, built around their existing Cubby storefront, with facility-specific branding and content rather than a template with the name swapped.
Fairplay, Colorado. A mountain-market facility where the local search picture and the unit mix look nothing like a metro site — content built around what the facility actually offers.
Fraser, Colorado. Built on the reusable Cubby master template developed across the earlier projects — reusing architecture and deployment patterns established there, and cutting out repeated setup and rework.
Across those three projects the work included: custom marketing websites wrapped around the Cubby storefront; the storefront and rental handoff; static IIS site architecture with shared server-side includes; separate staging and production deployments; a reusable Cubby master template; facility-specific branding and written content; crawlable SEO content that does not depend on how the storefront renders; mobile, tablet and desktop QA; and analytics verification in production rather than on staging.
That last point matters more than it sounds. When part of your rental journey completes on a different domain, analytics that was only ever checked on staging will quietly under-report every rental you get.
A storage technology stack is rarely one system. Knowing which layer owns which job is what makes the rest of this page make sense.
We do not replace Cubby and we do not ask you to leave it. Every operator above kept Cubby running exactly as it was.
Built on your domain, in your name, with the files and content yours to keep. If you ever change management software — or change agencies — the marketing asset goes with you.
Unit types, sizes, features and pricing published as real pages on your domain, independent of how the storefront renders them. This is the part search engines can actually read.
Rent Now buttons that put the renter into your Cubby storefront cleanly, with size labels matched to Cubby's so the customer recognises their choice on the next screen.
Google Business Profile work, citations, reviews and location pages built on real local market detail rather than a template with the city name changed.
A reusable template so each additional facility builds on the architecture already established rather than starting over. Each gets its own location page, its own local strategy and its own storefront handoff under one brand.
Cross-domain measurement configured at launch so rentals completing on Cubby's side can be attributed back to the channel that produced them wherever the platform permits it, instead of defaulting to direct traffic.
Through local search, Maps, or a unit-type or location page on your own domain — content we wrote and can measure.
Sizes, features, access hours, security, what actually fits in a 10×10. This is where the decision is made, and it happens on pages you own.
A link into your Cubby storefront. No card data, no lease data and no tenant data ever touches anything we build.
Cubby's documentation describes e-signature, insurance selection and autopay enrolment happening in a single move-in flow. That flow stays entirely theirs.
On unit data: Cubby publishes API terms and issues API keys directly, but it does not publish public developer documentation, so what your account exposes has to be established rather than assumed. On our completed Cubby projects we did not have a documented inventory feed available, and we built the unit content layer accordingly. If your account does have a data path, that changes what we can build — which is why it is the first thing we ask Cubby about.
On the Cubby implementations we tested, the storefront did not expose usable unit inventory to the crawlers we tested. We are being deliberately narrow about that sentence, because two broader versions of it get repeated in this industry and both are wrong.
It does not mean “Google cannot index JavaScript.” It does not mean Cubby is bad at SEO. And it is not a permanent statement about the platform: Cubby's current marketing states that its e-commerce product delivers unit-specific URLs, schema markup and optimised metadata for every facility — which is a stronger public indexability claim than any other storage platform we have researched makes.
Both things can be true at once, because behaviour varies by product tier, by version, and by how an individual site is configured. So we test it on your actual setup rather than carrying a finding forward from someone else's. And regardless of the answer, we build a crawlable content layer on your own domain, because content that lives only on a vendor's storefront is building the vendor's search equity, not yours.
The commercial argument is simple: unit-type and location content on your domain earns rankings that belong to you and survive a platform change. The same content living only inside a storefront does not.
“Cubby storage” is a high-volume search term that has almost nothing to do with self-storage — it is dominated by cubby shelving, storage benches and classroom furniture. Any content strategy that targets it will attract the wrong traffic and convert none of it. This is exactly the kind of thing that gets missed when keyword lists are generated rather than researched.
None of this is billable discovery theatre. Each one changes the build, the price, or both.
We publish the operators we work with and the platform each one runs. You can go and look at the sites.
StorageRankers is an independent third-party service provider and is not affiliated with, endorsed by, sponsored by, or officially connected to Cubby or its affiliates. We are not a Cubby reseller, partner or certified integrator, and we earn nothing from your choice of management software.
Statements on this page about what Cubby does are drawn from Cubby's own published documentation as reviewed in August 2026, or from what we observed on specific client implementations — and we have tried to make clear which is which. Vendor products change. Verify anything that matters directly with Cubby before you make a decision on it.
No. Everything we build sits in front of Cubby, not instead of it. Your unit management, payments, leases and tenant portal stay exactly where they are. We build the marketing website on your own domain and hand the renter to your Cubby storefront when they are ready to rent.
That depends on what your Cubby account exposes, and it is the first thing we check. Cubby publishes API terms and issues API keys directly, but it does not publish public developer documentation, so availability has to be established account by account rather than assumed.
On the Cubby projects we have completed we did not have a documented inventory feed available, so we built crawlable unit-type and pricing content on the operator's own domain and kept the rental itself inside Cubby. If your account does have a data path, that changes what we can build — in your favour.
One thing we will not do either way: describe periodically updated information as “live” or “real-time.” If a price on your site is a week old, the site should be honest about that, because a cached rate that disagrees with the checkout rate loses you the rental and the trust.
Not necessarily, and it is worth testing rather than assuming. Cubby's current marketing states its e-commerce product provides unit-specific URLs, schema markup and optimised metadata for every facility. On the specific implementations we tested, the storefront did not expose usable unit inventory to the crawlers we tested.
Both statements can be true, because behaviour varies by product tier, version and configuration. We re-test on your actual setup before promising anything — and we build a crawlable content layer on your own domain either way, because rankings earned on a vendor's storefront are not rankings you keep.
Neither. We are an independent service provider with no affiliation, partnership or reseller relationship with Cubby, and we earn nothing from your choice of management software. If the honest answer to a question is that your current setup is fine, that is the answer you get.
It changes the architecture, usually for the better. We build a reusable template so each additional facility reuses the architecture and deployment patterns established on the first — which is how the Fraser build went. Each location gets its own page, its own Google Business Profile strategy and its own storefront handoff, under one brand and one reporting view.
Worth knowing if you are acquiring: this also works when your portfolio is not all on one platform. See multi-location SEO.
We will give you a straight answer about what can be improved in your website and search presence — and what cannot. That answer is free, and it is the same answer whether or not you hire us.
Ask Us About Your Cubby Setup →We work across several storage platforms, and the right approach is different on each one.